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• Learn the Secrets to Successful Interviews with a presentation that doubles as an easy media training guide.
• Use the Interview Briefing to brief clients or executives prior to an interview.
• Nobody can do it all! The "Tools of the Trade" provides you with valuable PR resources tohelp you get the job done.

Included in the pack are:

• Editorial Calendar Template: Track editorial calendars of publications to get an advance look at the stories coming up and see if you have a product, service or success story that fits. This template helps you manage publication names, upcoming stories, deadlines and contact information you need to pitch your story or idea.
• Media List Template: Create your own media list with all the essential information you need. Sort and track by company, name, title, contact information, demographics and more.

• Secrets to Successful Interviews: This short slide presentation provides the basic do's and don'ts of working with the media.
• Media Interview Briefing Template: When conducting media interviews, preparation is essential. This template makes it easy to gather the right information in one place.
• Tools of the Trade: Know what resources are available to you. This iWinning resource pack tells you what they are, where to find them and how to use them.
• Top 10 Ways to Optimize your PR: Top 10 Ways to Optimize PR for valuable tips on working with the media.

Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.

• The PR Planning Template helps you outline objections, strategies and messages.
• A PR Plan PowerPoint slide template lets you create a top-level presentation version of the plan to present to clients.
• The Tactical Planning model helps you set up an effective action plan.
Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.

Use this PR Report Card to find your businesses PR strengths and weaknesses and build a plan for successful PR strategy.

Or, use the report card to assess your progress in setting up an efficient PR department.

Once you get your score, you're on your way to ensuring success with PR!

Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.

• News Assembly: A way to gather the information you need is essential. Use this template to write an effective press release, customer success story or even to brief your company spokesperson. It helps you to establish news worthiness, gather the right information and add quotes from company spokespeople or happy customers.
• Media Alert Template: News travels fast, especially breaking news. Distribute information using a media advisory template helps print and broadcast journalists take notice. Great for extending invitations to the media for events, press conferences and more.
• Press Release Template: Communication takes time. This template iWinning template streamlines the process by guiding your through the nuts and bolts of writing the perfect press release.

Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.

You'll learn how to use text, graphics, content and accessibility to create a better, and more effective, experience for your website visitors.

Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.

Note: This bundle will download to your computer as a "ZIP" file. WinZip or other utilities may be required to decompress the file.